From small call centers to large customer service hubs, many organizations use contact center recording systems. Contact center recording provides organizations with a reliable way to record and archive phone conversations between both customer service agents and customers. Call recording technology also provides companies with many other useful features including call encryption, quick retrieval options, and playback capabilities. Of course, contact center recording is about more than simply recording and archiving phone calls. It is a valuable tool that contributes to efficiency in many areas, including call agent training, customer service and quality control (in the departments of both sales and marketing).
Calls that are captured by contact center recording systems can be used to provide real life examples during training seminars. By using actual recordings, employees in training get a much better understanding and idea of the many different scenarios they may encounter while working. Trainers and group leaders can also use recordings as examples to illustrate both good and bad ways to deal with different situations. Well-trained employees are more efficient, and are better able to provide customers with high quality customer service. In today’s competitive market, excellent customer service can help a company stand out from its competitors—it can also help them attract and retain customers.
Image provided courtesy of Flickr’s Ma.Co.
By recording and analyzing interactions between call centers agents and customers, management can determine if clients are being properly serviced. If reoccurring complaints or problems are discovered, protocols can be implemented to ensure that these problems are remedied. Customers are less likely to leave companies when their needs are met and they are kept happy. By focusing on retaining customers and strengthening relationships with current customers, companies benefit from profitable, loyal customers over the long run.
Finally, contact center recordings can be reviewed as a way to gather valuable market intelligence. For example, management can use recorded feedback to verify the success rate of promotions and sales tactics, gather customer reactions to products and campaigns, and also uncover possible up-selling opportunities. Management can then use this information to guide and plan future promotions and sales tactics, increasing the overall strength of the company.
[wpsr_socialbts url="http://www.cvds.com/2012/11/27/the-importance-of-contact-center-recording" type="32px" target="1" effect="none" services="facebook,twitter,email,blogger" imgpath16px="http://www.cvds.com/wp-content/plugins/wp-socializer/public/social-icons/16/"]